Up to 95% of businesses are not actively seeking goods and services at any given time.
As product managers, e-shop managers, and marketing managers, we all strive for success in the competitive world of e-commerce. The key to achieving sustainable growth and outperforming the competition lies in adopting a long-term approach to product experience management (PXM).
Recent research has unveiled a fascinating insight: up to 95% of businesses are not actively seeking goods and services at any given time. This means that traditional marketing messages aimed at immediate sales might be falling on deaf ears. Instead, the focus should be on building strong brand connections and memory structures for the long haul.
Enter TheShop’s revolutionary Product Information Management (PIM) and Product Experience Management (PXM) tool. Designed to support e-shop administrators across platforms like Shopify, Shoptet, Prestashop, Woocommerce, and more, this cutting-edge solution provides the means to optimize your e-shop’s performance.
Why PIM and PXM Matter
TheShop’s PIM and PXM tools empower you to create exceptional product experiences that resonate with your audience. By adopting a long-term lens, you can craft products advertising across multiple sales channels that build brand familiarity and recognition over time. When customers eventually enter the market, they’ll be more likely to choose your brand due to your effective advertising efforts.
The PXM Advantage
Rather than solely focusing on short-term sales, TheShop’s PXM emphasizes the value of brand building. This strategic approach involves investing in your brand’s memory links, distinctive assets, and recall value. Remember, more consumers are likely to choose a brand they recognize and trust, even if they weren’t initially in the market for the product. So communicate consistently across all sales channels using single point of truth for all your product copy texts, manuals, languages and currencies. All from TheShop PXM tool
The Path to Success
As you navigate the e-commerce landscape, remember these key takeaways:
- Embrace Long-Term Strategies: Focus on building lasting brand connections instead of short-term sales tactics.
- Optimize Product Experience Management: Utilize TheShop’s PIM and PXM tool to create memorable and impactful product experiences.
- Prioritize Brand Familiarity: Consumers tend to choose brands they recognise and trust, so invest in building brand recognition.
By understanding the power of long-term product experience management and leveraging TheShop’s PIM and PXM tool, you’ll set your e-shop on the path to sustained success. Embrace the opportunity to stand out, resonate with customers, and lead the pack in the dynamic world of e-commerce.